Our Principles

We believe that we can create a more sustainable, profitable avenue for underserved ethnic residents and entrepreneurs.


Specifically, we believe that . . .
  • Local businesses are the bedrock of our communities.
  • Small, minority-owned businesses deserve the same exposure and popularity as their mainstream counterparts.
  • Greater access to information, equity, and customers will help small, minority-owned businesses to succeed.
  • Advocating for policies, regulations, and standards will help to create more sustainable economic environments for small, ethnic-owned businesses.