Soon Beng Yeap, Ph.D., Executive Vice President


Soon Beng Yeap’s marketing career spans more than 15 years and covers a wide variety of industries such as retail, technology, and higher education. With an extensive global experience in corporate communications, brand marketing, and community advocacy, he has successfully managed, strengthened, and enhanced the reputation of Fortune 500 companies, including Starbucks Coffee Company and Microsoft. He has worked as a journalist and media analyst in Malaysia and London, and a professor in Singapore, Australia, and the United States. He has a doctorate in Political Science and also earned a Master’s degrees in Communications, Political Science, and International Journalism.